Marketing
Drive More Driving School
A driving-school site with lesson booking, a vehicle gallery, reviews, and a contact funnel that actually works on cheap mobile data.
PHP
MySQL
Bootstrap
Owl CarouseljQueryPHPMailer1
Inbox
<1s
TTFB
How it came together
The setup
A driving school was losing booking leads to a Facebook page that lost half the enquiries in DMs. They needed a real funnel.
The challenge
Capture enquiries reliably and route them to the instructor who can actually pick up the phone.
Scale
Public marketing site with booking and contact forms.
The hard parts
Non-negotiables
- Loads fast on cheap mobile data
- Form submissions land in the right inbox
- Editable by a non-technical owner
Trade-offs we made
- Skipped a CMS. Small page count, owner edits via a single admin form.
- Plain forms, light validation. Spam noise traded for conversion.
Calls I made
PHP + MySQL, no surprises
Boring stack. Cheap shared hosting. Nothing the owner cannot move to a different host in an afternoon.
PHPMailer over a SaaS form
No third-party form fees. Mail goes straight from the host to the instructor.