Commerce
Taufa Fashion Marketplace
A fashion e-commerce front for South Asian textile collections (Gulzeb, Binaas Noer, Nureh). Brand-curated landing pages, deep product detail, Vitest end-to-end.
3
Brand Stores
1
Codebase
How it came together
The setup
A textile retailer was running three brand collections through one tired storefront. Collections that deserved their own narrative were sharing a category page.
The challenge
Give each brand collection its own story without forking the codebase or duplicating product data.
Scale
Multi-brand fashion storefront with curated landing pages and category filtering.
The hard parts
Non-negotiables
- Brand landing pages must feel hand-built
- Single product source of truth
- Type safety end-to-end
Trade-offs we made
- Skipped a CMS. Collection config edits are JSON in the repo. Fast to ship, slower for non-devs.
- No internationalization yet. Single-region launch first.
Calls I made
Brand pages as data
Each collection landing page is configured, not coded. Editorial controls layout; engineering does not redeploy for a banner change.
Vitest from day one
Cart math, filter logic, and zod schemas covered by Vitest. Refactors stop being scary.